A New Era of Business Not long ago, businesses relied heavily on flyers, newspapers, and word of mouth to attract customers. Today, everything has changed. Social media platforms like Instagram, Facebook, and TikTok have transformed how businesses connect with their audience. Now, a small business can reach thousands of potential customers with just one post.…

The Reality of Small Business Today Starting a small business is exciting—but staying in business is the real challenge. Every year, thousands of small businesses open with big dreams, only to close within a few years. According to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail within their first year, and…

While a small business owner can’t predict what a post-pandemic reality will look like, one thing is certain for marketers: digital channels are more important than ever. Online channels now play an even more crucial role, as people continue to self-isolate and spend more time online. So what does this mean for your current marketing…

Conquering Social Media Management Social Media Management for all its benefits, is often misunderstood by small business owners. These owners tend to reduce it to a measly game of numbers. When done right, it can actually help businesses build a stronger online presence, reach larger audiences, and also offers new opportunities for branding. Social media…

Importance of a Professional Website If you’re one of the business owners who isn’t sure if they need to build a website or bother to update your current website to ensure it looks professional, you may be in for a rude awakening. Word of mouth and dollars spent on social media advertising simply won’t cut…

As a business owner, we all struggle with one very common, unavoidable obstacle – competitors. It’s a dog-eat-dog world and as a local business, it’s crucial to be the biggest dog in town. Going up against companies that have auto-generated local listings or businesses that have been involved with local SEO in Utah for years…

Is your small business ready for the voice search revolution in Utah? If you replied ‘yes’ then you have been on top of it and probably have a some work history in the digital marketing industry. Given that a study done in 2019 showed that only 4% of U.S. businesses with a physical location are…

I have been a business owner for about 10 years. I’ve had many different types of businesses, and with each one of them, I learned many different things. But there is one thing I learned from all of them—no matter the type or size of the business, there is one thing every business needs: LEADS/SALES.…

SEO Guide for Dummies Search Engine Optimization… wait, what? Yes, that’s what SEO services stand for. I know—that didn’t help much, right? So, let’s start from the beginning, shall we? Search engines are what we use to find everything. I like to call them “the dummies’ best friend.” The most widely used search engine is…